Design System Preview
Since April 2015, CIICA has been Pakistan's premier institution for international commercial arbitration and mediation — SECP-registered, globally recognized, and committed to excellence in dispute resolution.
"CIICA is setting in motion the process of raising awareness..."
— Rana Sajjad Ahmad, Founder & President
Comprehensive dispute resolution services designed for efficiency, confidentiality, and international standards.
Institutional arbitration under CIICA Rules with panel of former Supreme Court Justices and international practitioners.
Confidential mediation services and alternative dispute resolution mechanisms for amicable settlement.
Training workshops for lawyers, judges, engineers, and law students at leading universities and judicial academies.
Pakistan's only private online arbitration and mediation filing system — secure, efficient, and accessible 24/7.
Arbitration Council chaired by a Former Supreme Court Justice of Pakistan. Panel includes 4 former SC Justices and leading international practitioners.
Clear rules designed to move arbitration swiftly. Expedited arbitration for disputes under USD 600,000 decided within 90 days.
Oversight by CIICA Arbitration Council/Court with professional administrative assistance through CIICA's Secretariat.
All proceedings are confidential. Pakistan's only private institution offering online arbitration and mediation services.
Distinguished members comprising former Supreme Court Justices, Attorneys General, and leading international arbitration practitioners.
Senior Advocate, SC of Pakistan
Former Attorney General for Pakistan (2001-2007)
Advocate, SC of Pakistan
Former Attorney General for Pakistan (2016-2019)
Advocate, SC of Pakistan
Member, SIAC & Hainan Int'l Arbitration Court
Advocate, SC of Pakistan
Partner, Kabraji & Talibuddin, Karachi
Advocate, SC of Pakistan
CEDR Global Panel of Mediators
Advocate, SC of Pakistan
Harvard LL.M., ICC & ICSID Experience
CIICA offers institutional arbitration, mediation, and online dispute resolution services. Contact our Secretariat to initiate proceedings or learn more about our services.
Prepared by IdeaCentricity for Rana Sajjad Ahmad, Founder & President
CIICA has built an extraordinary reputation over 10 years — Pakistan's first international arbitration centre, SECP-registered, with a Council of former Supreme Court Justices and global partnerships with CIETAC, World Justice Project, and PILnet. However, the current website (ciica.org) functions as a static information brochure rather than a conversion-ready digital platform befitting an institution of this stature.
Transform CIICA's digital presence into a world-class arbitration institution website that rivals ICC, LCIA, and SIAC in design quality while maintaining the institutional gravitas that reflects Pakistan's premier dispute resolution centre. The new site will serve as a trust-building engine, case conversion funnel, and global credibility platform.
Establish digital parity with top-tier global arbitration institutions (ICC, LCIA, SIAC)
Create a guided case initiation funnel to increase inquiries by 3-5x
Build a searchable arbitrator panel directory with advanced filters
Enable real-time fee transparency with an interactive calculator
Launch a secure client portal for case tracking and document management
Position CIICA as the CPEC/BRI dispute resolution hub for South Asia
This design system allows Sajjad to preview and select the visual direction before development begins.
An honest assessment of ciica.org's current state against the proposed redesign.
| Feature / Capability | Current (ciica.org) | Proposed Design | Business Impact |
|---|---|---|---|
| Visual Design | Basic WordPress theme, dated layout, generic styling | Custom institutional design with 4 aesthetic options | First impression credibility — critical for international clients choosing between ICC, LCIA, and CIICA |
| Mobile Experience | Not fully responsive; poor navigation on mobile devices | Fully responsive, mobile-first design with optimized touch targets | 60%+ of B2B research happens on mobile; poor mobile = lost credibility |
| Case Initiation | Static contact form only; no guided funnel | Multi-step case initiation wizard with dispute type, amount, and party selection | 3-5x increase in qualified case inquiries; reduces friction for first-time users |
| Fee Transparency | Fees buried in PDF documents; no calculator | Interactive real-time fee calculator with sliding scale for dispute amount | Transparency builds trust; clients can estimate costs before contacting CIICA |
| Arbitrator Directory | Static list; no search or filtering | Searchable directory with filters (expertise, language, jurisdiction, availability) | Parties can identify suitable arbitrators quickly; showcases CIICA's depth of talent |
| Client Portal | None — email-only case management | Secure encrypted portal for case tracking, document upload, and messaging | 60% reduction in admin overhead; 24/7 client self-service; competitive advantage |
| Events & Training | Basic event listings; no registration system | Integrated event calendar with online registration, payment, and CPD certificates | New revenue stream from training; automated capacity building operations |
| News & Publications | Blog-style posts; no categorization | Structured knowledge hub with categories, search, and downloadable resources | Positions CIICA as a thought leader; SEO benefits for organic discovery |
| SEO & Performance | Poor Core Web Vitals; slow load times; minimal SEO | Optimized for speed, accessibility, and search engine visibility | Higher Google rankings = more organic inquiries from international parties |
| Multilingual Support | English only | English + Urdu (Roman Urdu) + Chinese (for CPEC/BRI parties) | Critical for CPEC disputes; expands addressable market significantly |
| Analytics & Tracking | None (no Google Analytics or similar) | Full analytics dashboard with conversion tracking, heatmaps, and user behavior | Data-driven decisions on marketing spend and content strategy |
The current CIICA website, while functional, does not reflect the institutional gravitas of Pakistan's premier arbitration centre. A potential client comparing CIICA against ICC, LCIA, or SIAC would see a significant digital credibility gap. The proposed redesign closes this gap entirely — transforming the website from a static brochure into a trust-building, case-converting, globally competitive digital platform.
WhatsApp-integrated AI assistant for case inquiries, fee estimates, and procedural guidance. Rs 150,000 additional.
Integrated virtual hearing rooms with recording, transcription, and document sharing. Rs 200,000 additional.
Ongoing maintenance, content updates, security patches, and performance monitoring. Rs 25,000/month.
Stakeholder interviews, competitive analysis, content audit, strategy document
Wireframes, visual design, UX flows, mobile responsive, accessibility
Frontend, backend, database, CMS, calculator, portal, multilingual
Migration, optimization, analytics, SEO, social integration
UAT, deployment, training, documentation, 30-day support
2 additional cases/year @ avg Rs 4.7M fee
Rs 9.4M revenue vs Rs 650K investment
5 additional cases/year @ avg Rs 6M fee
Rs 30M revenue vs Rs 650K investment
10 additional cases/year @ avg Rs 6.2M fee
Rs 62M revenue vs Rs 650K investment
Current website: ~5 inquiries/month (mostly via email). Proposed: 15-25 inquiries/month through guided case initiation wizard.
Assumption: 20% of inquiries convert to filed cases. At 20 additional inquiries/month = 4 new cases/year.
SEO-optimized site targeting "international arbitration Pakistan", "CPEC dispute resolution", "BRI arbitration" will attract foreign parties and law firms.
Assumption: 2-3 international cases/year from organic search at higher fee values (USD 500K+ disputes).
Online registration and payment for capacity building workshops, conferences, and certification programs.
Assumption: 4 events/year x 50 participants x Rs 15,000 = Rs 3M additional revenue.
A world-class website signals institutional maturity to international law firms, government bodies, and multinational corporations evaluating arbitration clauses.
Assumption: 3-5 CIICA clauses written into new contracts/year due to improved digital credibility.